Some women would rather have a tooth pulled than shop for bras and bathing suits – which is precisely why CHANGE is such a welcome treat. Shops at Don Mills’ newest retailer is all about putting the fun back in undergarment shopping, offering an extensive array of European styles, sizes and price points to tame the nerves of even the most hesitant customer.
Operated by siblings Jenny and Ari Zucker, the 850-sq.-ft. store carries CHANGE® of Scandinavia’s luxurious collection of bras, underwear, lingerie, swimwear and t-shirts. Bra fittings are their specialty, with staff guaranteeing every woman leaves with a perfect fit whether they wear size 28A or 44J. As Jenny says, the goal is “to lift and shape and make our customers feel much better and more comfortable about themselves.” 
Lace and geometric patterns come in all sizes and colours, with pinks, corals, lavenders and delicate prints especially hot for summer. New shipments arrive from Europe every two weeks. Swimwear also comes with exceptional support and is available in sizes 30 to 44, A to J cups.
The Zuckers discovered CHANGE of Scandinavia in 2001 while strolling through a lingerie trade show in Paris and were instantly struck by its exceptional fit, eye-catching styles and innovative designs. After wholesaling the line to Canadian retailers for several years, the siblings began opening outlets in Canada. When they heard about Shops at Don Mills’ open concept and relaxed atmosphere, they knew it was the perfect place to set up shop.
“When women go into a fitting room, nine out of 10 will say, ‘Oh, I hate lingerie shopping.’” says Jenny. “You’re basically naked in front of bright lights and a mirror, and there aren’t a lot of women out there who enjoy that! At CHANGE, our job is to make the experience much more pleasant. Shops at Don Mills’ airy feeling complements that by making shopping enjoyable, stress-free, and fun.”
But don’t think you have to shell out lots of money for that special bra or bathing suit. CHANGE appeals to every pocketbook, with bra prices range from $29 to $120 and matching underwear starting at $9.95. Swimwear is similarly priced.
CHANGE at Shops at Don Mills is now open. It’s the company’s fourth store in Toronto and the 14th in Canada. For a peak at its' fashions, visit change.com.