January 6th, 2009, Toronto, ON – This month, Salomon is launching a program aimed at introducing Toronto kids to the sport of skiing. Salomon hopes the complimentary program will introduce city kids, aged 12 to 16 year old, every week to skiing, and will focus on positivity and mentoring.
Every Wednesday evening starting January 6th, kids will arrive at the Salomon store at Shops at Don Mills after school and be given a complete outfit package including jackets, pants, hats and gloves.
Free 2 Ski partner Shops at Don Mills has generously provided the transportation to and from Barrie’s Snow Valley Resort as well as dinner and the cost of ski lessons. Once there, participants will enjoy a night of free skiing, including lift ticket, ski lesson and a full Salomon set-up including boots, skis and poles. The program will then return the kids to the Community Centre that night.
Salomon’s goal is to expose a group of kids to skiing who could not otherwise afford it and to create passionate young skiers in the next generation of Toronto-area youth. The program will run for eight weeks.
For more information go to the Salomon Store at Shops at Don Mills, 416-384-1661 or contact virginie.tisseau@salomon.com, 905-944-4685.
Salomon was born in 1947 in the heart of the French Alps and has grown over the past 60 years to become a global mountain sports brand sold in over 160 countries. Through performance-driven design, Salomon delivers innovation and progression, converting new ideas into action and expanding the limits of possibility. Salomon is part of the Amer Sports family of brands, the world's leading sports equipment company. Amer Sports' major brands include Salomon, Wilson, Atomic, Suunto, and Precor.